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Unlike other platforms where you have to schedule each update at a specific time, Buffer allows you to set up a specific scheduling pattern.When you add an update to your Buffer, it will be set out at the next available time slot.One of the things that the new Facebook pages design makes obvious above all others is the lack of updates on a Facebook page.While updating your Facebook page on Facebook itself is recommended, many businesses will still prefer to use a social media management tool for the sake of productivity and ease of use.Hoot Suite allows you to schedule and publish updates across multiple social networks including Facebook, Twitter, Linked In, Ping.fm, Word Press, My Space, and Foursquare.Hoot Suite also allows you to add RSS feeds to your account to update your social networks when new posts are available from your own blog as well as others.One thing that Edge Rank has the potential of doing is lowering the value of an update from a third-party tool and prioritizing updates that are made directly on Facebook.This means that pages with updates from third-party apps may not get as much engagement.
You can also have your latest blog post automatically delivered to those social networks using your RSS feed. Instead of seeing that the update comes from Argyle Social, you can have your brand name appear instead with a link to your website.There is also a Pro plan for per month that allows you to have up to six social media accounts and up to 50 scheduled updates or a Premium plan for per month that allows you to have unlimited social media accounts and scheduled updates.See it in action on the Facebook page for Convince & Convert.With all of this in mind, here are some of the top tools that social media experts, brands, and agencies are using to update their pages.Keep in mind that most use these apps in addition to making updates on their Facebook page from Facebook itself.
If there are good reasons not to use third-party tools, then why would you want to use them at all?