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He and his crew posted three songs on You Tube and started spamming their friends on Facebook, then watched the play counts slowly climb. " Toronto being a small town in some ways, the songs were heard by Drake's manager, Oliver El-Khatib, who posted them to the OVO blog, where they promptly blew up.
"I don't know how many it actually was, but it felt like a million," Tesfaye says. "Apparently, Drake wasn't even fucking with it at first," Tesfaye says today.
For Tesfaye, that's relatively clean, but he knows the pensioners in Twickenham might disagree.
Since starting this promo tour a week ago, he's been to Las Vegas, Paris, Berlin and now London. A press-shy Ethiopian kid from Toronto who has given only a handful of interviews, he has cultivated a near-mythical image as a bed-hopping, pill-popping, chart-topping cipher.But even then, few would have pegged Tesfaye for the global superstar he is now — least of all him. "At the time, I thought I'd be a punk star — grow my hair out, acne on my face, super-fucking-skinny.I was looking at artists like Iggy Pop and the Ramones, or Afropunk. And then it's like, ' And now, a few words about the hair: The Weeknd's hair is by far his most recognizable trait.After rehearsal, Tesfaye is in the greenroom with his two managers, 31-year-old Amir "Cash" Esmailian and 35-year-old Tony Sal.Cash is a first-generation Iranian-Canadian sweetheart who occasionally yells things into the phone like, "You may as well bend me over a table, bro!
"I'm still digesting it, to be honest with you," Tesfaye says of his success.